Skip to main content

Worth Saving

In today's world, we know that social media plays a vital role in patients' decision making. Patients tend to do research before they make an appointment. In our office, 30% of our patients say they find us through their research online. 30% is a huge spike from previous years. 

The American Association of Enodontists (AAE) started a campaign called "Worth Saving". This campaign was created to rise awareness to people that their natural teeth are worth saving. Through their social media and advertising, the AAE has been able to spread awareness of Endodontics and the reason to keeping your own teeth.

In the few months since the start of the campaign, the AAE has seen a growth in total patient social media users. In the first half of 2019, on their Facebook page, they've seen a 4.99% growth in the number of people that liked the page. A 8.99% growth with their Twitter followers. Finally, a 65% growth from free advertising from Google. 

The numbers for Facebook and Twitter might be low but they're very significant. As an Endodontist office, we strive to educate our patients so that when they leave our office they know a little bit more about Endodontics and why we do what we do. We regularly post on our social media to keep patients up to date.

For more information on the "Worth Saving" campaign or about Endodontics, check out the AAE's website at www.aae.org or https://www.aae.org/specialty/practice-management/managing-a-practice/practice-marketing/save-your-tooth-month-2020/#worth-saving. 

Remember, it's always worth saving your teeth.

Comments

Popular posts from this blog

Brush (and floss) your teeth!

In the recent Mayo Clinic Health Letter , (Volume 37, Number 4) there was an interesting article on how tooth brushing reduces cardiovascular risks. The article states: Brushing your teeth twice daily is important for maintaining good oral hygiene. This daily routine can also benefit your heart. A study presented at the 2018 American Heart Association Scientific Sessions provides new evidence of this link. The study's 682 participants self-reported their tooth-brushing habits compared with the recommendation of twice a day for at least two minutes each time. Over an average of 28 months of follow-up, those who reported brushing their teeth less frequently and for a shorter duration had three times the risk of a first major cardiovascular event than did those who met the tooth-brushing guidelines. These cardiovascular events included heart attack, stroke, hospitalization for heart failure or dying of a cardiovascular cause. A separate study, published in the December 2018 i...

We Got A New CT!

 A few months ago, disaster hit our office. 😱 Our CT went down! No fear, we got it replace with a newer and better CT scan. Introducing the Carestream 8100.  The CS8100 allows us to choose whether we want to concentrate on one quadrant of the teeth or if we choose to take a full mouth scan. We can even take 2D panoramic x-rays if we wish. The scan yields a high resolution image. These images are more clear and sharper than the images produced by our previous CT.  We are so happy to have this new CT scan in our office. It has helped diagnosis some of the more difficult cases we have seen recently.

Does flossing really matter?

Recently, we came upon an article,  17 Health Advances Every Woman Deserves to Know released by the editors of the  Harvard Woman's Health Watch . One of the 17 concerns was:  does flossing really matter?  The simple answer: yes, it does. It reads as followed: A recent report has some people thinking there's no benefit to flossing. But before you toss your floss, consider this: flossing helps prevent periodontal disease, which is linked to higher risk of diabetes, heart disease and dementia. What's more, gum disease is also associated with a greater risk of serious degenerative diseases. To avoid periodontal disease make sure you brush your teeth at least twice a day AND floss before bedtime, eat a healthy diet and have regular dental check ups. We often get patients that unfortunately don't floss or we get patients that say they do but their teeth tell different stories. Endodontists are known for being the heroes and heroines of saving teeth so we can't expre...