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Worth Saving

In today's world, we know that social media plays a vital role in patients' decision making. Patients tend to do research before they make an appointment. In our office, 30% of our patients say they find us through their research online. 30% is a huge spike from previous years. 

The American Association of Enodontists (AAE) started a campaign called "Worth Saving". This campaign was created to rise awareness to people that their natural teeth are worth saving. Through their social media and advertising, the AAE has been able to spread awareness of Endodontics and the reason to keeping your own teeth.

In the few months since the start of the campaign, the AAE has seen a growth in total patient social media users. In the first half of 2019, on their Facebook page, they've seen a 4.99% growth in the number of people that liked the page. A 8.99% growth with their Twitter followers. Finally, a 65% growth from free advertising from Google. 

The numbers for Facebook and Twitter might be low but they're very significant. As an Endodontist office, we strive to educate our patients so that when they leave our office they know a little bit more about Endodontics and why we do what we do. We regularly post on our social media to keep patients up to date.

For more information on the "Worth Saving" campaign or about Endodontics, check out the AAE's website at www.aae.org or https://www.aae.org/specialty/practice-management/managing-a-practice/practice-marketing/save-your-tooth-month-2020/#worth-saving. 

Remember, it's always worth saving your teeth.

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