In today's world, we know that social media plays a vital role in patients' decision making. Patients tend to do research before they make an appointment. In our office, 30% of our patients say they find us through their research online. 30% is a huge spike from previous years. The American Association of Enodontists (AAE) started a campaign called "Worth Saving". This campaign was created to rise awareness to people that their natural teeth are worth saving. Through their social media and advertising, the AAE has been able to spread awareness of Endodontics and the reason to keeping your own teeth. In the few months since the start of the campaign, the AAE has seen a growth in total patient social media users. In the first half of 2019, on their Facebook page, they've seen a 4.99% growth in the number of people that liked the page. A 8.99% growth with their Twitter followers. Finally, a 65% growth from free advertising from Google. The numbers for Faceb